Sending a Marketing Email in Dynamics 365 Marketing
Email is an essential channel for marketers to reach out to their audience, and with Dynamics 365 Marketing, this task has been made easier. The software provides tools that make sending marketing emails simpler and more efficient than ever before. This blog post will guide you on how to send a marketing email in Dynamics 365 Marketing.
Step 1: Create your email content.
The first step to send a marketing email is to create your email content. With Dynamics 365 Marketing, you can create your email content using the drag-and-drop editor or HTML code. The drag-and-drop editor provides a more user-friendly way for marketers to add text, images, and other elements to their email.
When creating your email content, it’s best to keep in mind your target audience. Your email should be tailored to them and contain valuable information about your product or service.
Step 2: Select your email recipients.
After creating your email content, the next step is to select your email recipients. Within Dynamics 365 Marketing, you can choose from different options for selecting your email recipients, such as:
– Contact segments: This allows you to select contacts based on specific criteria, such as location, job title, or behavior.
– Marketing lists: You can also create marketing lists with specific contacts who have opted in to receive your emails.
– Accounts or leads: You can select accounts or leads that you want to target with your email.
Once you have identified your email recipients, you can then select them from within the email editor.
Step 3: Set up your sender profile and email settings.
The third step is to set up your sender profile and email settings. Your sender profile includes your company name, sender name, sender email address, and reply-to email address. You can also customize the email header and footer, which will appear at the top and bottom of your email.
Within the email settings, you can set the subject line of your email, as well as the delivery options, such as the delivery date and time.
Step 4: Preview and test your email.
Before sending your email to your recipients, it is essential to preview and test it. Within Dynamics 365 Marketing, you can preview your email to ensure that it looks the way you intended it to. You can also send test emails to yourself or a colleague to confirm that everything is working correctly.
Step 5: Send your marketing email.
The final step in sending a marketing email is to click on the ‘Send Email’ button within Dynamics 365 Marketing. Once you have sent your email, you can track its progress and monitor its success using tools provided by Dynamics 365 Marketing.
Sending a marketing email in Dynamics 365 Marketing is a straightforward process that involves creating your email content, selecting your email recipients, setting up your sender profile and email settings, previewing and testing your email, and finally sending it. By following the steps outlined in this blog post, you can start sending effective marketing emails to your target audience in no time.